MAKING THE MOBILE WEB 3D USING WEBGL
March 13, 2015 | SXSW Interactive | Hyatt Regency Austin
Ninh started the session with the common anxiety we have for mobile app- it’s performance. Graphics have always been a challenge on mobile web. The results have been inconsistent as well. To overcome this, we have 3 challenges –
- Amplifying the experiences
- Providing fast and real time response
- Making the content shareable easily around the globe
He mentioned few points why a native app approach would not work (yet)
- Apps have logistical difficulties
- Content changes are difficult to handle
- Apps are not easily accessible around the globe
Looking Ahead
- WEBGL 2.0
Advanced rendering features that put mobile web almost on par with native apps - HARDWARE ADVANCEMENTS
Devices getting faster. More performance. More creative possibilities - BROWSER ADVANCEMENTS
New features in browsers will enable creation of larger scale experiences
Hai Nguyen works at Google as Creative Technology Lead. His team is dedicated to create interesting and unique experience for advertising and marketing.
Resources / Links
- threejs.org -WebGL Resources
- goocreate.com – WebGL production tool
- artcopycode.com – Google’s vision to the future of advertising
- riskeverything.nike.com – Google’s WebGL based game
